FMC | Dimartec

3 min read

Fintech Marketing: Is Personalisation Enough?

Written by Matthew Johnson, dimartec Managing Director. Today, I came across an interesting article on The Financial Brand, which delves...

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In this article, we delve into the top three marketing challenges facing FinTech companies in 2023.

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By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emo

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As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...

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There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...

3 min read

There are a few key factors that have contributed to Plum's success as a beloved and trusted fintech brand.

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If you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.

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fintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.

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How fintech start-ups can build trust and establish themselves as thought leaders.

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