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Matt Johnson
2 min read
The High Cost of Poor KYC Processes
A poorly implemented KYC process can prove to be costly in more ways than one. Learn more about the high cost of poor KYC processes.
Matt Johnson
3 min read
Fintech Marketing: Is Personalisation Enough?
Written by Matthew Johnson, dimartec Managing Director. Today, I came across an interesting article on The Financial Brand, which delves...
Matt Johnson
2 min read
Top 3 FinTech Marketing Challenges in 2023.
In this article, we delve into the top three marketing challenges facing FinTech companies in 2023.
Matt Johnson
2 min read
Why FinTechs Should Put People First in Their Marketing Strategy.
By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emo
Matt Johnson
3 min read
Selling Product Features vs Selling the Emotion
In today's highly competitive market, it's no longer enough to simply list the technical specifications of your offering. Find out why.
Matt Johnson
2 min read
Fintech Start-ups: Why User Generated Content is the Way to Go in 2023
As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...
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