FinTech Marketing Case Study: Increasing B2B Client Base by > 700% in 5 months
Client Overview Our client is a startup in the payments industry, offering custom financial solutions for mid-market companies engaged in...
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Matt Johnson
2 min read
The Rise of Green FinTech
Introduction The intersection of sustainability and fintech marks a shift in finance, driven by the urgent need for environmentally...
Lukas Balcaitis
3 min read
dimartec Founder Named "CMO to Watch 2024"
We're proud to share that dimartec Founder, Matthew Johnson, has been named a "CMO to Watch 2024" by the CMO Alliance.
Matt Johnson
2 min read
The Intersection of AI and Fintech: Transforming Financial Services in 2024
Introduction 2024 births a new era of financial services, fundamentally reshaped by artificial intelligence. The intersection of AI and...
Matt Johnson
2 min read
Why Financial Brands Must Be Cautious in Influencer Collaborations
2023 saw more financial brands than ever collaborating with influencers to expand their reach and engage with new demographics more...
Matt Johnson
2 min read
How A2A Payments and Digital Currencies are Disrupting Fintech
The fintech industry is at a pivotal juncture with the rapid ascent of A2A payments and the burgeoning world of digital currencies.
Matt Johnson
3 min read
B2B Fintech Marketing: Key Principles
Delve into the strategies and insights that drive successful B2B fintech marketing campaigns
Matt Johnson
2 min read
The High Cost of Poor KYC Processes
A poorly implemented KYC process can prove to be costly in more ways than one. Learn more about the high cost of poor KYC processes.
Matt Johnson
3 min read
Fintech Marketing: Is Personalisation Enough?
Written by Matthew Johnson, dimartec Managing Director. Today, I came across an interesting article on The Financial Brand, which delves...
Matt Johnson
2 min read
Top 3 FinTech Marketing Challenges in 2023.
In this article, we delve into the top three marketing challenges facing FinTech companies in 2023.
Matt Johnson
2 min read
Why FinTechs Should Put People First in Their Marketing Strategy.
By making your marketing and sales efforts more human-centred, you can differentiate yourself from the competition and create a stronger emo
Matt Johnson
2 min read
Fintech Start-ups: Why User Generated Content is the Way to Go in 2023
As a fintech start-up, it can be hard to stand out in a crowded market. But there's one strategy that's proven to be a game-changer for...
Matt Johnson
2 min read
The Influencer Invasion of FinTech: To Join or To Resist?
There are both pros and cons to using influencers in the marketing strategy of a fintech start-up. Let's start with the pros. Influencer...
Matt Johnson
2 min read
Marketing Mastery: How Robinhood and Acorns scaled their WealthTech business
If you're a marketing professional in the WealthTech industry looking to scale your business, take a page from Robinhood and Acorns' book.
Matt Johnson
2 min read
Breaking the Mould: How Fintech Companies Can Stand Out in a Crowded Market
fintech companies can avoid looking and sounding the same by taking a unique approach to branding and marketing.
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